Design Public
Design Public is a retailer of designer modern furniture and accessories, and in a saturated market space they needed our help standing apart from the crowd. Design Public charged us with scaling up and staking a claim in the fast-growing residential office furniture market, as well as a complete brand refresh.
To paint a holistic and clear picture of the market and the relevant opportunities, Bounteous began with a deep dive into how people think about home design, workspaces, and furniture purchases. This wide-angle qualitative exploration helped us create informed brand territory directions that Design Public could potentially take, and hypothesis around the various drivers of market segments.
We then looked to bring the strategy to life with a brand visual refresh. Based on the customer insights and brand positioning, we created a bold visual identity that embodies the core sentiments of our research.
We delivered a new brand style guide designed to direct team members in creating assets and communications for Design Public while staying within the guardrails of brand positioning, voice, tone, and visual identity for this evolving brand.
Designer: Dzung Tran
Armed with our customer insights and aligned brand direction, our team facilitated Design Public’s very first photoshoot for their WFH campaign. Our teams were responsible for product selection, mood boards, and set styling.
Photography: Lauren Pressey Photography \ Set Styling: Angela Romero
