Mars Wrigley
We took Halloween from the streets to screens. We worked to create a one-of-a-kind digital experience that gives families the power to virtually go door to door, collect candy credits, and redeem them from retailers for real candy. Welcome to Treat Town.
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Monster illustration work by Nathan Kazuba
We created hundreds of monster features for Trick-or-Treaters to customize their Halloween avatars. Kids could choose from over 20 monster bodies, and dozens of eyes, noses, and mouths. Customizations also included unique accessories and costumes kids could unlock throughout October. Monster illustration work by Nathan Kazuba.
Door illustration work by Elliott Woolworth
Trick-or-treaters shouldn’t have all the fun, we armed Candy Givers with hundreds of accessories to customize their front doors. Candy Givers were able to choose from 20+ door options, as well as spooky music and custom animations that play when a Trick-or-treater arrive at their door. Door illustration work by Elliott Woolworth
TREAT TOWN reached #2 in the app store Top Charts for Food and Drink. It was also featured on Good Morning America.
